Swiss Farms is partnering with local coffee micro-roaster Café Excellence to offer their coffees and hot teas to-go at all Swiss Farms locations, both by the cup and by the bag for home brewing. To celebrate the new partnership, Swiss Farms will offer a free cup to all customers at all locations on September 22, 2014.
“We try to give our customers the best local products Philadelphia has to offer,” said Kevin Butler, Marketing Manager for Swiss Farms. “Any coffee we brought into our stores had to be high-quality and delicious, but being able to highlight a fellow local business is a great bonus.” Swiss Farms will initially offer a lighter-roast Breakfast Blend, a medium-roast House Blend, and a medium-roast decaf blend for purchase both by the cup and in bags for home brewing.
Café Excellence has been roasting coffee in its Audubon, PA facility since 2001. They use only ripe specialty-grade Arabica coffee beans grown in Brazil, Colombia, Costa Rica, Guatemala, and Vera Cruz at altitudes above 3,000 feet. “The higher the altitude, the better the taste,” explains Irene Satterwhite, of Café Excellence. The micro-roaster also does not quench the beans, a common cooling practice among roasters which prematurely causes the beans to go stale, and instead allows the beans to air-cool to keep them fresher for longer.
In addition to coffee, Swiss Farms will also carry a selection of Café Excellence’s teas, which the micro-roaster sells under the MajaTei label. Like its coffee, these teas are designed with high-quality ingredients, including tea leaves from only mature tea plants, to bring out the full range of flavor in each cup. Swiss Farms will carry MajaTei’s English Breakfast, Earl Grey, Destiny Chai, and Sencha Green Tea both by the cup and in 25-count silk pyramid tea bags for home brewing.
On September 22, 2014, Swiss Farms will let customers taste these coffees and teas for themselves for free. Customers need only drive through Swiss Farms’ lanes and an Associate will prepare a free cup on the spot. “We can talk about the quality and richness of Café Excellence coffee and MajaTei tea all we want, but that’s not as compelling as letting customers taste the richness for themselves.” Butler explained. “This isn’t your average cup of coffee-to-go.”
About Swiss Farms
Swiss Farms is a drive-thru grocery store with 13 locations in Delaware and Chester counties in southeastern Pennsylvania. For the past 46 years, Swiss Farms has offered premium milk and groceries through a unique drive-thru service model. Unlike at other grocers, customers need only drive up to the door and place their order with a Swiss Farms Associate. The Associate will collect the order and check the items for quality and freshness, going so far as to open up and check each individual egg in a carton. Over the past six months, Swiss Farms has revitalized its model by launching a variety of freshly prepared meals and re-designing the drive-thru customer experience.
About Café Excellence
Café Excellence is a micro-roaster based in Audubon, PA that produces specialty-grade coffee from 100% Arabica beans grown at elevations above 3,000 feet across the world. They consistently slow roast the beans to bring out the finest nuances of flavor. All Café Excellence coffees are air-cooled and hand packed immediately after roasting to guarantee freshness. Café Excellence carries a selection of coffees certified by the Rainforest Alliance to be produced using sustainable and responsible practices.
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